Leveraging the marketing funds available through your existing network of suppliers, Channel Leaders will help you connect with your prospects and generate the leads needed to grow your business.
All too often channel partners are forced into “random acts of marketing” by the many suppliers they represent. These suppliers typically offer one-and-done campaigns intended to generate interest in their products. While these campaigns can be helpful in building a short-term pipeline for specific suppliers, they are opportunistic and typically don’t roll-up into an overall plan for growing your business.
Channel Leaders is turning the current model on its ear by helping channel partners build longer term marketing plans that they can use to engage suppliers and solicit the marketing funds needed to execute them. In short, Channel Leaders will help you build a marketing plan, get it funded and then provide the outsourced marketing services required to execute your plan and maintain a consistent and healthy sales pipeline.