Services Overview

Are you looking to execute an effective strategy to grow your business? At Channel Leaders we are singularly focused on helping you, the channel partner, reach your goals by blending together the right strategies, tools and best practice marketing principles. The services listed below break down our core competencies by category but are rarely the solution when standing alone.

 

Assessment & Planning

Understand your current capabilities, build a marketing plan and secure funding.

Channel Leaders will help you assess your current marketing initiatives and conduct a thorough assessment of your website and social media activities. Armed with this information, we will help you obtain funding for a comprehensive marketing plan which will allow you to maintain a healthy sales pipeline.

  • Lead Generation Assessment – a comprehensive analysis of your current lead generation initiatives.
  • Website & Social Media Assessment – a complete evaluation of your website and social media activities.
  • Supplier Assessment – a detailed understanding of the partner programs that each of your suppliers offer.
  • Marketing Plans – a schedule of specific activities designed to maintain a healthy sales pipeline.
  • Plan Approval & Funding – present your marketing plans to your suppliers for approval of funding.

 

Website Development

Build a strong foundation for your online lead generation efforts.

Your website is the ultimate destination for most of your lead generation efforts. You need to make sure it is sharp, current and contains the features needed to generate leads. Channel Leaders can help you with a complete website redesign or can give your existing content a fresh new look.

  • Complete Website Redesign – leverage best-practices to create a market-savvy web presence.
  • Quick Website Refresh – quickly give your existing website a fresh exciting new look.
  • Lead Generation Features – engage website visitors and convert them into qualified leads.
  • Supplier Content Syndication – keep your website relevant with supplier syndicated content.

 

Content Creation

Fresh content is critical to the success of your lead generation efforts.

Repeatedly marketing with the same old content will frustrate your prospects and may ultimately turn them away. Channel Leaders can help you build fresh new content to stay sticky with your prospects until they show signs they are ready to be engaged by your sales team.

  • Ghost Blogging – use regularly updated blogs to engage with your website visitors.
  • Case Studies – share a success story to encourage your prospects to request more information.
  • Whitepapers – maintain mind-share with authoritative, in-depth reports that are relative to your prospects.
  • Newsletters – deliver relevant content to help build an ongoing relationship with your prospects.

 

Online Marketing

Drive prospects to your website and move them into your sales pipeline.

A healthy flow of traffic to your website is a cost effective way to educate your prospects about your products and services.  There are many tactics that work together to help you accomplish this goal.

  • Search Engine Optimization (SEO) – maximize website visitors by increasing your search-engine rank.
  • Search Engine Marketing (SEM) – increase website traffic using pay-per-click advertising.
  • Social Media Marketing (SMM) – use social media sites to drive website traffic.
  • Email Marketing – use targeted emails to drive prospects to your website.

 

Telemarketing

Mix telemarketing with online marketing tactics for more effective lead generation.

Following up online marketing responses with outbound calls can turn passing curiosity into qualified leads. On the flip-side, following up outbound calls, especially those resulting in voicemail, with an automated email can grab your prospects attention and deliver you leads through online marketing response.

  • Outbound Lead Generation – engage your prospects with one-on-one conversation and fill your pipeline.
  • Online Marketing Follow-up – prospects demonstrating an online interest are more likely to accept your call.
  • Cross-Sell / Up-Sell – cross-sell / up-sell your existing customers with outbound telemarketing.
  • Event Registration – when hosting an event, telemarketing is an effective way to register prospects.

 

Data Services

Effective campaigns start with quality contact data and company firmographics.

Data is the lifeline of your marketing campaigns. Poor data quality will result in suppressed email deliver rates and a loss of calling productivity. To be successful in reaching prospects and generating leads, you must ensure that your contact database is clean, current and complete.

  • List Analysis – a deep dive into your current list to identify holes and areas needing improvement.
  • List Acquisition – supplement your current list with quality lists purchased from reputable vendors.
  • Contact Validation – phone verification can remove dead contacts and identify their replacements.
  • Contact Building – given a company list, use online resources and calling to build the contacts.