Platform Overview

Our Lead Generation Platform is designed to help you manage a large number of raw prospects, to market to these prospects with integrated multi-wave campaigns and to effectively manage the resulting leads. Additionally, we can help you turn your website into a lead generation engine and we can seamlessly integrate with any existing systems that you currently have in place.

Prospecting Database

Effectively manage a large number of raw prospects and early stage leads.

Your ability to consistently generate highly-qualified leads is enhanced by the quality, consistency and structure of your Prospecting Database. Our tools will enable you to effectively manage a large number of raw prospects and early stage leads.

• Prospect Profile – capture detailed profile information for each prospect in your database.
• Prospect History – capture complete history including all email, phone and web interactions.
• Segment & Manage Lists – use prospect profiling and history to create targeted lead generation lists.

Marketing Automation

Target your prospects with integrated multi-wave marketing campaigns.

You can easily execute integrated multi-wave campaigns with our Marketing Automation tools. Your prospects can be assigned to campaigns based on any attribute in your database or they can be automatically added to a campaign based on event triggers; such as submitting a web contact form or clicking on an email link. Then target your prospects with multiple waves of marketing activities.

• Email Activities – drive web traffic and generate leads using email.
• Calling Activities – engage your prospects with outbound calling.
• Online Activities – use a prospect’s online activities to identify hand-raisers.

Website Tools

Turn your website into a lead generation engine.

Quickly engage your website visitors and generate more high-quality leads using our suite of powerful Website Tools.

• Visitors To Leads – engage website visitors and convert them into qualified leads.
• Landing Pages – generate more high-quality leads using targeted landing pages.
• Contact Forms – convert anonymous web visitors into qualified leads.
• Web Surveys – qualify visitors and build more complete lead profiles.
• Analytics – optimize your most important digital marketing asset.

Lead Management

Manage the leads generated by your marketing campaigns.

After your successful marketing campaigns have generate leads, you need to move these leads through the sales pipeline.  Our Lead Management tools will help you accomplish the five main objectives of a successful lead management program.

• Capture – effortlessly add leads to your sales pipeline.
• Rate & Qualify – consistently determine the quality of each lead.
• Nurture – continue marketing to leads that are not ready for a sales call.
• Assign & Distribute – deliver qualified leads to the appropriate sales person.
• Followup & Feedback – track the stage of every lead in your sales pipeline.

Integration

No system lives in a vacuum.

Understanding that no system lives in a vacuum, we also offer several options for integrating into your existing sales and marketing environments.

• Import & Export Data – easily import and export prospect, profile, lead and historical information.
• SalesForce.com Bridge – seamless real-time integration with the industry’s leading sales system.
• Custom Integration – we offer custom built integration to any of your existing systems.