Website Tools

Quickly engage your website visitors and generate more high-quality leads using our suite of powerful Website Tools.

Visitors To Leads

Engage website visitors and convert them into qualified leads.

Your company has likely invested heavily in driving traffic to your website and your web analytics reports will show you how successful your efforts have been. Our tools let you go one step further by converting interested visitors into leads while they are still active on your website and sending a real-time lead notification via email or text messaging prompting immediate sales rep followup with the prospect.

  • Activity-Based Leads – create leads based on visitor’s behavior on your website.
  • Warmed-Up Leads – calling recent web visitors is much more effective than cold calling.
  • Immediate Action – send real-time notification of new leads via email or text messaging.
  • Hot Lead Alert – send notification when a hot leads return to your website.
  • Measure Results – track how timely followup results in more high-quality leads.

Landing Pages

Generate more high-quality leads using targeted landing pages.

We’ve all read Gladwell’s book “Blink: The Power of Thinking Without Thinking”. Your marketing efforts have caused many prospects to arrive at your website as a result of a split second what-the-heck blink moment. Use Landing Pages to engage your prospects and keep them from blinking-off to another site.

  • Higher Conversion Rates – relevant landing pages deliver more leads for your money.
  • Simple Point-And-Click – no need to rely on overloaded Web or IT Departments.
  • Publish in Minutes – build and release professional looking landing pages quickly.
  • Engage Prospects – convince them to stick around and provide contact information.
  • Hot Lead Alert – notify sales when a hot lead arrives at a landing page.
  • Measure Results – understand which marketing efforts drive the most web traffic.

Contact Forms

Convert anonymous web visitors into qualified leads.

Use simple contact forms with a strong call-to-action and compelling offer to engage website visitors. Then after you’ve captured their contact information, continue with a Web Survey to capture additional qualifying information. Finally, send a real-time lead notification via email or text messaging prompting immediate followup with the prospect.

  • Minimize Abandonment – keep it simple by limiting required contact fields.
  • Continue With Survey – after capturing contact info ask for additional qualifying info.
  • Created by Marketing – no need to rely on overloaded Web or IT Departments.
  • Respond Quickly – keep prospects engaged with system generated email responses.
  • Route Leads – email or text message lead info to sales for immediate followup with prospect.
  • Measure Results – understand which forms are generating the most qualified leads.

Web Surveys

Qualify visitors and build more complete lead profiles.

Qualify sales leads and refine prospect targeting and messaging with web surveys. Use the insight you gain from your surveys to make campaign adjustments that generate more high-quality leads.

  • Publish Everywhere – leverage existing email and call center surveys on your website.
  • Question Library – ensure consistency with a library of commonly used questions.
  • Point-And-Click – create surveys quickly and easily without IT support.
  • Score Answers – score survey answers and use results for lead qualification.
  • Measure Results – analyze survey responses and improve decision making.

Analytics

Optimize your most important digital marketing asset.

Optimizing your site for lead generation requires flexible website analytics. Unfortunately, the design of many analytics tools fall short because they require pages to be pre-tagged and then they gather visitor data in aggregate only. COSMO’s flexibility allows you to perform unanticipated analysis by modifying page tags on-the-fly and because page views are stored at the visitor-level these tag changes are applied to not only future visitors but to historical data as well.

  • Flexible Tagging Options – easily tag and re-tag web pages and visitor history.
  • Sourcing of Web Traffic – track how each and every visitor is finding your website.
  • Simple Point-And-Click – no need to rely on overloaded Web or IT Departments.
  • Visitor Level History – understand how individual visitors interact with your website.
  • Prospect History – connect visitor history to prospects in your marketing database.
  • Measure Results – use website analytics to optimize your site for lead generation.