Marketing Automation

You can easily execute integrated multi-wave campaigns with our Marketing Automation tools. Your prospects can be assigned to campaigns based on any attribute in your database or they can be automatically added to a campaign based on event triggers; such as submitting a web contact form or clicking on an email link. Then target your prospects with multiple waves of marketing activities.

Email Activities

Drive web traffic and generate leads using email.

Engage your prospects with personalized emails; then capture responses and measure results.

  • Schedule Emails – configure campaign to automatically send emails.
  • Personalize Text – include variable text in your emails.
  • Include Attachments – send PDFs and other documents with your emails.
  • Capture Responses – direct prospects to landing pages, web-forms and surveys.
  • Measure Results – track emails sent/opened, click-throughs, responses and leads.

Online Activities

Use a prospect’s online activities to identify hand-raisers

Centrally monitor the traffic generated by your online campaigns, make the most of your online investments by identifying hand-raisers and better allocate future resources with consistently measured results.

  • Landing Pages – track the results of all your online marketing investments.
  • Contact Forms – capture new prospects directly into your marketing database.
  • Online Surveys – engage prospects and capture qualifying information.
  • Measure Results – understand which activities drive traffic and generate leads.

Calling Activities

Engage your prospects with outbound calling.

Consistently produce more qualified leads by maximizing the effectiveness of your outbound calling activities.

  • Schedule Calls – queue outbound calls at the appropriate time.
  • Script Messages – deliver consistent call openings and voicemail messages.
  • Qualification Surveys – engage prospects and capture qualifying information.
  • Followup Emails – automatically send system-generated emails after each call.
  • Measure Results – track attempted calls, completed calls, voice mails and leads.