Prospecting Database
Your ability to consistently generate highly-qualified leads is enhanced by the quality, consistency and structure of your Prospecting Database. Our tools will enable you to effectively manage a large number of raw prospects and early stage leads.
Prospect Profile
Capture detailed profile information for each prospect in your database.
The more you know about your prospects, the better you can tailor your marketing activities to their needs. Our profiling tools can ensure the success of your marketing campaigns by tracking detailed prospect profiles.
- Demographics – customize prospect demographic fields to suite your unique needs.
- Firmographics – overlay company information to provide additional targeting.
- Product Interest – capture the products your prospects have expressed interest in.
Prospect History
Capture complete history including all email, phone and web interactions.
A complete and detailed history will help you to better understand your prospects purchasing body-language. Using our tools, your Prospecting Database will include the following history.
- Interaction History – all touch-points including direct mail, email, phone and web activities.
- Website History – all web activity including visits, page views, landing pages and contact forms.
- Survey History – all completed surveys including detailed prospect responses.
- Lead History – all leads including current status, feedback and followup.
Segment & Manage Lists
Use prospect profiling and history to create targeted lead generation lists.
Use list segmentation to target prospects with narrowly focused marketing campaigns. The more relevant the campaign is to your prospect, the better the response rates and return on investment will be. Our Platform can segment lists based on;
- Demographics – any demographics information contained in your prospect profile.
- Firmographics – any company overlay information.
- Product Interest – any product your prospect has expressed an interest in.
- Interaction/Website History – any interaction or website activity.
- Survey Responses – the responses to any survey question.